
Value Chain Approach
Value Chain: Cohesive Approach, Maximum Value.
Value chains represent all the steps and links in a system from beginning to end. When every step and link performs at its best, the entire value chain performs at its best. Businesses and non-profits benefit from enhanced value chain management.

Raw Materials ⇢
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Distribution ⇢
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Processing ⇢
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Retail ⇢
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Manufacturing ⇢

Consumer ✓
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Pharmaceutical Serialization
In today’s global economy, firms must think in terms of value chains and act on them. This is more than semantics. Optimal or smart value chain management enhances stakeholder value throughout the value chain.
A smart value chain looks holistically at the entire supply chain and focuses on delivering value to the end customer. Organizations operating with a smart value chain mindset are less likely to experience disruption in their supply chains due to tighter integration with suppliers and shared objectives – delivering their product or service to the end customer as efficiently as possible.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.

Solutions to Societal Challenges
Value chains can deliver tremendous value to non-governmental organizations, as well as businesses trying to solve critical world challenges. The Axia Institute researchers are studying value chains that impact reliable food supplies and fresh drinking water supplies in arid regions. The holistic value chain view can lead to streamlined, pragmatic solutions by looking at the whole system and the relationship to its parts.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.
News and Events
Dr. Bahar Aliakbarian Teaches at University of Genoa as Visiting Professor
Dr. Bahar Aliakbarian travels to Genoa, Italy to teach at University of Genoa’s Department of Civil, Chemical, and Environmental Engineering (DICCA) to Ph.D. and Master’s students.
Bahar Aliakbarian presents at RAIN RFID Alliance’s Healthcare Workgroup
Axia’s Bahar Aliakbarian, PhD traveled to South Carolina to facilitate RAIN RFID Alliance’s Healthcare Workgroup in an informative discussion on TIPP for RAIN Tagged Medications. During the session, she lead the audience through Axia’s approach to define TIPP grades for pharmaceuticals and the extensive testing capabilities housed in Axia Lab.
Axia Institute Offices Relocate to MSU St. Andrews
Michigan State University’s Axia Institute is pleased to announce that it will be moving to the MSU St. Andrews research facility at 1910 W. St Andrews Rd, in Midland from its offices in Midland’s East End building at the end of 2022.
Potential Impact of Digital Technology Solutions on The New Soo Locks
The Axia Institute’s Dr. Aliakbarian and Michigan State University’s David Closs conducted interviews and soo locks activity level research to evaluate various digital technology solutions for the construction and operation of the second soo lock in the Axia Institute’s newly published white paper.
Interoperable RFID End-to-End Pilot Planning
The Axia Institute held an Interoperable RFID End-to-End Pilot Planning in early August with several shareholders along the healthcare value chain. Read more to learn about the objectives and next steps of the pilot.
Student Radio Frequency Identification (RFID) In Smart Food Packaging Research Led by Dr. Bahar Aliakbarian
The Axia Lab hosted two high school fellows this summer as a part of Michigan State University St Andrews Fellowship Program. Dr. Bahar Aliakbarian served as their preceptor as they conducted RFID Smart Food Packaging Research.
Axia’s Value Chain Summit
The Axia Institute hosted a Value Chain Summit, Managing Disruption in Hyper Connected Value Chains, on October 24 – 25, in Midland, Michigan.
Additional Axia Student Interns
Please join us in welcoming Aditya and Sentthur to The Axia Institute for their Internships!
The Axia Institute’s Bahar Aliakbarian Presents on Sustainability in Helsinki, Findland
RFID has shown great potential regarding sustainability in the healthcare industry. The Axia Institute’s Director of Research and Development, Bahar Aliakbarian, presents in Helsinki, Finland and elaborates on the crucial role RFID can have in the sustainability of our healthcare system.
Summer 2022 Interns
Please join us in welcoming Angelica and Joey to The Axia Institute for their Summer Internships!

Partnerships:
Collaborating for Success
Bridging the gap from theory to real-world application.

Education:
Developing Your Skills
Graduate studies, certificate programs and seminars in value chain creation and optimization.

Contact:
The Axia Institute
Have questions? Learn more about how you can get involved with The Axia Institute.
Connect with
Unrivaled Expertise
Bridging the gap from theory to real-world application.
The Axia Institute is affiliated with many leaders in value chain creation and development, including the MSU Eli Broad College of Business, whose supply chain management program consistently ranks #1. We routinely draw on all our partners’ expertise to better serve you.

