
Value Chain Approach
Value Chain: Cohesive Approach, Maximum Value.
Value chains represent all the steps and links in a system from beginning to end. When every step and link performs at its best, the entire value chain performs at its best. Businesses and non-profits benefit from enhanced value chain management.

Raw Materials ⇢
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Distribution ⇢
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Processing ⇢
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Retail ⇢
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Manufacturing ⇢

Consumer ✓
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Pharmaceutical Serialization
In today’s global economy, firms must think in terms of value chains and act on them. This is more than semantics. Optimal or smart value chain management enhances stakeholder value throughout the value chain.
A smart value chain looks holistically at the entire supply chain and focuses on delivering value to the end customer. Organizations operating with a smart value chain mindset are less likely to experience disruption in their supply chains due to tighter integration with suppliers and shared objectives – delivering their product or service to the end customer as efficiently as possible.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.

Solutions to Societal Challenges
Value chains can deliver tremendous value to non-governmental organizations, as well as businesses trying to solve critical world challenges. The Axia Institute researchers are studying value chains that impact reliable food supplies and fresh drinking water supplies in arid regions. The holistic value chain view can lead to streamlined, pragmatic solutions by looking at the whole system and the relationship to its parts.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.
News and Events
Meet Axia’s 2025 Summer Interns
Ravi Joseph (MSU) and Daniele Banchieri (University of Genoa in Italy) are interns with Axia for the summer.
Axia Completes NextCycle Michigan, Awarded Harvest Grant
“ReX Your Rx” proposes to collect and reuse single-use pharmaceutical bottles.
Fall 2025 Value Chain Certificate Program
Registration is open for the fall session of the Axia Institute’s Value Chain Management Certificate Program. The 8-week online program runs Sept. 15 to Nov. 11, 2025.
Pharma End To End RFID Pilot Phase 2
Results of Axia’s Pharma End-to-End RFID Pilot Phase 2 research released.
Can RFID Take US Beyond DSCSA to Stop Counterfeits, Improve Safety and Streamline Pharma?
Join us Wednesday, May 21, for a free webinar hosted by AIM highlighting our recent RFID pilot study to address pharma challenges
Axia Presents at RFID Journal Live: Cutting-Edge Solutions in Healthcare
The results of the end-to-end RFID Phase II pilot were presented at RFID Journal Live on Wednesday, May 7.
Axia to Pitch Pill Bottle Recycling at Team Showcase
On June 25 Axia will pitch the idea of recycling pill bottles to investors, partners, and community leaders at the NextCycle Team Showcase.
Healthcare Consortium Advances Patient Safety
Recent research and other accomplishments advancing patient safety were presented.
Highlights GO GREEN!! 2025 Hackathon
Four collegiate teams brought innovative solutions for the automotive, food and healthcare industries to the Go Green!! Hackathon on Saturday, April 12.
IEEE RFID 2025: Panel Presentation RFID & Sustainability – Unlocking Circular Solutions
Axia’s Bahar Aliakbarian is a panelist at the RAIN Alliance Special Session at IEEE RFID 2025, in Atlanta, April 22-24.

Partnerships:
Collaborating for Success
Bridging the gap from theory to real-world application.

Education:
Developing Your Skills
Graduate studies, certificate programs and seminars in value chain creation and optimization.

Contact:
The Axia Institute
Have questions? Learn more about how you can get involved with The Axia Institute.
Connect with
Unrivaled Expertise
Bridging the gap from theory to real-world application.
The Axia Institute is affiliated with many leaders in value chain creation and development, including the MSU Eli Broad College of Business, whose supply chain management program consistently ranks #1. We routinely draw on all our partners’ expertise to better serve you.

