
Value Chain Approach
Value Chain: Cohesive Approach, Maximum Value.
Value chains represent all the steps and links in a system from beginning to end. When every step and link performs at its best, the entire value chain performs at its best. Businesses and non-profits benefit from enhanced value chain management.

Raw Materials ⇢
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Distribution ⇢
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Processing ⇢
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Retail ⇢
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Manufacturing ⇢

Consumer ✓
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Pharmaceutical Serialization
In today’s global economy, firms must think in terms of value chains and act on them. This is more than semantics. Optimal or smart value chain management enhances stakeholder value throughout the value chain.
A smart value chain looks holistically at the entire supply chain and focuses on delivering value to the end customer. Organizations operating with a smart value chain mindset are less likely to experience disruption in their supply chains due to tighter integration with suppliers and shared objectives – delivering their product or service to the end customer as efficiently as possible.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.

Solutions to Societal Challenges
Value chains can deliver tremendous value to non-governmental organizations, as well as businesses trying to solve critical world challenges. The Axia Institute researchers are studying value chains that impact reliable food supplies and fresh drinking water supplies in arid regions. The holistic value chain view can lead to streamlined, pragmatic solutions by looking at the whole system and the relationship to its parts.
Value chain efficiency, effectiveness, relevancy and sustainability represent the wave of the future for business competitiveness – a wave that businesses are beginning to ride around the world and a wave firms must learn to ride better than their competitors.
News and Events
Axia Leader Published in RFID Insights
Axia’s efforts to use RFID in healthcare and promoting a standardization of RFID source tag validation are highlighted in Q&A
Digital Labeling/e-Leaflet Consortium Meets in Detroit
On April 24th, Axia brought together 20+ pharma industry thought leaders to solve a grand value chain challenge.
Webinar: How to Harness HF-NFC for Enhanced Patient Safety
Join us on May 15 for a free webinar on using HF-NFC to enhance operational efficiency and security in the pharmaceutical industry.
Urgent Need for Connected Labels
Article: In light of recent events involving counterfeit Botox, the looming threat of fake drugs presents a grave danger to public health.
Connected Cars. Are Connected Drug Labels Next?
Article: Digitization transformed how we drive. Are connected pharmaceutical labels next?
Revolutionizing Access to Drug Information: The Case for e-labelling
Article: Revolutionizing Access to Drug Information
e-Leaflet/ Digital Labeling Initiative Meeting
e-Leaflet/Digital Labeling Initiative Through conversations with various stakeholders across the healthcare value chain, Axia has facilitated discussions focused on industry challenges related to the delivery of pharmaceutical information pamphlets to patients....
Axia Institute’s Digital Labeling/e-Leaflet Initiative
Axia’s journey to build an end-to-end framework for digital labeling/ e-leaflets across the drug value chain, with a primary goal of enhancing patient safety.
Spring 2024 Value Chain Certificate Program
Registration is open for the spring session of the Axia Institute’s Value Chain Management Certificate Program. The 8-week online program runs April 1 to May 28, 2024.
Axia Researchers Published in Foods Journal
Axia Institute researchers were recently published in Foods Journal on the results of their study of RFID performance on packaging and beverage contents.

Partnerships:
Collaborating for Success
Bridging the gap from theory to real-world application.

Education:
Developing Your Skills
Graduate studies, certificate programs and seminars in value chain creation and optimization.

Contact:
The Axia Institute
Have questions? Learn more about how you can get involved with The Axia Institute.
Connect with
Unrivaled Expertise
Bridging the gap from theory to real-world application.
The Axia Institute is affiliated with many leaders in value chain creation and development, including the MSU Eli Broad College of Business, whose supply chain management program consistently ranks #1. We routinely draw on all our partners’ expertise to better serve you.

